As communities around the world respond to the coronavirus pandemic, we undertand that this time presents unique challenges for retailers of all sizes and the people they serve. It’s now more important than ever to be there for shoppers in the most helpful ways — whether it’s letting your customers know a product is available, providing information on how you’re taking precautions to ensure safety, or sharing an update on how your business and employees are adapting.
1
Stay informed
2
Be current
3
Adjust in real time
Here are some retail strategies and recommendations you can apply to help navigate this dynamic environment.
1. Stay informed. Take the pulse of the current landscape and category demand to understand the needs of your customers. Resources such as Google Trends and Google Alerts can help you stay up to date on local conditions and better understand your customers’ frame of mind.
2. Be current. Your customers are looking for information and trust your company to deliver, so make sure you proactively communicate any business or product availability updates.
If your hours of operation have changed, for example, update your customer-facing sites and social profiles. Share information about any precautions you’re taking, such as providing any extra services to the community.
3. Adjust in real time. As consumer behavior shifts, make sure product information is up to date across all channels and adjust communications to ensure you’re striking the right tone during this time.
Update your communication to represent any changes in your offerings, such as delivery available or curbside pick up.
In this challenging time, people are looking to retailers for preparedness. Through the uncertainty, the primary thing people want from retailers is relevant and up-to-date information. Being there in these important moments with useful information will help ensure you’re delivering the assistance your customers need most.
+1. Sell via video call. List your store on videea.com and activate your video chat to let new and old customers talk, see, be served as in presence.
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