Diamonds Forever

Diamonds Forever is a collaboration of creative GIA trained gemologists and artisanal jewelers that share a focus on personalized service and exceptional jewelry. When we design our engagement rings, each one is skillfully designed and handmade to reveal the innate exquisiteness of the stones.

Established in 2004.
“Diamonds are forever, and so is our service! I first gained a vision for a jewelry service that would understand and fulfill the needs of its clients on an individual basis during my studies at the Gemological Institute of America. While learning jewelry fabrication, jewelry repair, jewelry design, gemology, and enameling, I realized how much I wanted to educate the public on the fascinating intricacies of metalwork and gems. Later, while studying silversmithing in San Miguel de Allende, Mexico, I also discovered a desire to bring a sense of passion and adventure to the work.

Jenny S.
Business Owner
We are here to serve you by fulfilling all your jewelry needs and wants. Enthusiasm imbues everything we do–from crafting custom pieces to answering your every question as clearly as possible. We strive to be the best in jewelry, forever adding new credentials, perfecting our manufacturing and our customer service. We have an outstanding reputation in San Diego for our high quality work. We’re not shy about what we’ve achieved, even as a “younger” business, because we refuse to be shy about the lengths we’ll go to satisfy our customers’ needs and desires.