NIALL

For the “All In” man or woman, success is no accident. It is something earned consistently through hard work, fortitude and the relentless pursuit of excellence. It is from this ethos that we continue to accelerate beyond the limitations of both man and machine to set the tone for the future of American watchmaking. From this principle comes the growth of our brand, honoring those who are “All In”.

Established in 2012.
We appreciate the complexity surrounding the world of horological manufacturing. This respect guides us in our belief in mastering the manufacturing of non-movement components of a timepiece. For this reason we have paired the best of American engineering with the best of Swiss precision, which is why our stance is “USA Made. Swiss Movement.”

Mike W.
Business Owner
NIALL was founded on the vision of building the next great American luxury brand. After four years of R&D and collaboration with the American aerospace industry, Michael launched NIALL as one of the first companies to manufacture everything, except the movement, in the United States. Driven by a passion for manufacturing, Michael leads NIALL with a steadfast focus on doing what is right, being patient and never settling while in the pursuit of producing, gram for gram, the best watches in the world.