Whimsy + Row

We reduce our footprint in every action we take… We use Deadstock Fabric: Excess fabric from other brands that buy into fabric minimums. These are fabrics that get lost in a huge warehouse and eventually end up at landfills. It’s perfect, we treasure hunt, find the best ones and cut as many pieces as we can out of them. Less Fabric Waste: We make bandanas and tops out of the excess fabric we have. No plastic & less boxes: When your goods are made overseas your merch is packaged in plastic poly bags, put in a box filled with paper, filled with peanuts and then sent off to the owner. We cut out all that nonsense and straight up pick it up from the factory on hangers and deliver it to our warehouse. No extra waste, thanks! Low Impact Fabrics: We choose low impact fabrics like viscose, tencel, and rayon. No water: There was no water on our end that goes into making our clothing. Packaging: We use and recycle all of our packaging supplies. All that waste that other stores send us, w

Established in 2014.
We are Whimsy + Row, a lifestyle brand for the creative, adventurous lady. What does Whimsy + Row mean you ask? For us it means balance and represents two different styles we love — the feminine and the minimal — us ladies never align with just one. We design flirty effortless clothes for the modern lady. All sustainably made in small batches in DTLA from recycled fabric. You can find them chillin’ in our boutique based in Mar Vista that specializes in handmade and ethically made goods. Our journey starts with our founder, Rachel, a born entrepreneur and curator. Knowing that she always wanted to start her own thing, she hustled hard at Fashion school in SF, where her love for sustainability began. Then, leaped into her career from the bottom, actually packaging boxes in a warehouse for a fashion tech start-up. She was determined to learn all the details behind the fashion industry. Was managing 70 humans at one point. Finally fed up with all the hoopla that goes behind the scenes,

Rachel T.
Business Owner
A born entrepreneur and curator. Knowing that she always wanted to start her own thing, she hustled hard at Fashion school in SF, where her love for sustainability began. Then, leaped into her career from the bottom, actually packaging boxes in a warehouse for a fashion tech start-up. She was determined to learn all the details behind the fashion industry. Was managing 70 humans at one point. Finally fed up with all the hoopla that goes behind the scenes, she broke off and launched Whimsy + Row. Not excited about the waste and egos, she decided Whimsy + Row would be friendly, accepting, eco-friendly, fair and a loving brand. All good vibes here please!