Lake Ford

We consist of 2 automotive dealership locations. **Lake Ford &Lake Chevrolet both located in Milwaukee on South 27th Street! We strive to ensure each experience for every customer is extraordinary, and that is what we deliver.

Established in 1923.
Oscar Braeger returned from the war and started a Chevrolet dealership with Jim King in 1923, and King-Braeger was born! Later, King went on to start up his own Chevy dealership so Oscar changed the name to simply…Braeger Chevrolet. His son, Robert, took over the daily operations in the ’50’s and then his son in law, Todd Reardon, took over daily operations in the ’90’s. Todd has since grown the business by adding Braeger Ford in 1997. In September of 2019 the name of the company was changed to Lake Auto Group including Lake Chevrolet and Lake Ford.

Jason E.
Manager
I have been with Lake since 1996 and it seems like just yesterday when I walked through the doors for the first time! Our entire team is dedicated to you and your complete satisfaction!