George

Offering high-design products with eye appeal for dogs, cats, and their keepers.

Established in 1991.
On an early spring day in 1987, as the first cherry and apple blossoms were bursting forth, a wire hair fox terrier was born. A couple of months later, the lucky puppy was lovingly adopted by Bobby Wise and Lyndon Lambert, and named George. Fast forward several months and they are deeply in love with their dog, and vice-versa, but find the range of available pet products madly uninspiring — and actually rather grating to their aesthetic sensibilities. Hence, the epiphany. What would happen if you designed goods that were as pleasing to look at and live with as they were to chew, sleep on, wear, and eat from? Four years after the birth of George the dog, George the company was born. With their fox terrier as both inspiration and focus group, and a couple of very cool designers as co-conspirators, Bobby and Lyndon went to work. Pretty soon, there was an entire line of eye-catching accessories and baked-from-scratch treats for all manner of quadrupeds.