Amour

We are a lingerie shop in the East Village of Des Moines. We specialize in modern styles you won’t find anywhere else, but we also have beautiful, thoughtfully chosen basics. We have been nominated for the Best Lingerie shop in North America twice (and we won the first time). We fit women 32A-38G, and we love to help women and the men who love them find something that will make them feel beautiful or sexy or pampered. We also carry pajamas and robes that she will love to put on.

We opened Amour is 2013 with the idea that the lingerie world is so vast and storied but most of us spend all our time in one small sliver of it (hello beige and fishnet). We wanted to broaden the options for lingerie and in turn broaden the way people think about lingerie and even themselves. We do carry several beautiful basics each season but we love it when you step our of your routine and try something new too.

Heather L.
Business Owner
Shopping for lingerie was always a bit depressing so we started Amour to make shopping for lingerie enjoyable, smart and fun. We love to help women feel fabulous—be it with a pretty everyday bra or something edgier. Our lingerie is designed mostly by women for women, which means the look in natural, the laces a gorgeous, and the fit is exceptional. We wanted to carry lingerie that helps women step more fully into themselves.