Viir Fine Jewelry & Art

We have served as Tucson’s neighborhood jeweler since 1982. As a full-service repair center, we do all jewelry repairs, large and small, some can be done same day or in a few days. We also replace watch batteries, do watch repairs and have a wide variety of watch bands. We offer appraisal services and have a large selection of engagement, estate, custom and designer jewelry. Our art gallery features a beautiful collection of fine art, sculpture, Judaica, glass, wood, and unique gifts for the holidays, weddings, anniversaries, and other special occasions. As a service to our customers, we also buy gold, silver, diamonds, and collectible watches and pay the highest prices in town.

Established in 1982.
Privately owned and operated by graduate gemologist Jeffrey Velasco, Viir is committed to offering outstanding service in a welcoming environment. Jeff and his staff value the trustworthy relationships they nurture and build with their customers, both new and long-established. We invite you to visit our store and look forward to adding you and your family to our Viir family.

Jeff V.
Business Owner
Jeff has owned and operated a full-service fine jewelry store on Campbell Avenue for more than 35 years. Jeff is a fourth generation Tucsonan and University of Arizona graduate. He pursued this as a career because of his passion for colored gemstones and diamonds as well as gold and platinum. He is GIA certified (Gemological Institute of America). Like his father, who was also a Tucson business owner, Jeff is committed to taking care of his clients as he would want others to take care of his family and friends. The business is founded on the principles of honesty, quality, excellent customer service, and fair pricing. No job is too big or too small. He and his wife Brenda expanded their business in 2014 to include an art gallery as well and carry a variety of glass, sculptures, wood and fine art. This is a great place to find a unique gift — whether it’s jewelry, watches or fine art.