Norrona Boulder

Norrona is a Norwegian outdoor company that continuously pushes the boundaries of functional product design to offer premium quality gear for any adventure. Our vision is to welcome more people to nature by making the greatest outdoor products with sustainability as an essential foundation throughout the entire value chain. Every year we donate 1% of our total revenue to causes and organizations working on sustainability and environmentally friendly initiatives.

In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway’s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products. Today, four generations later, as traditional mountain life broadens, we are still a family-owned and run company based near Oslo, Norway. We inherit from our forefathers our passionate commitment to advance the boundaries of product function, with design-bred solutions to equip you with the highest-grade, weather-protective gear for your outdoor needs. We control the ultimate detail with the promise to bring you excellence through experimental, technical perfection assisted by our dedicated testers. From concept to creation, our in-house team of designers and craftsmen are compelled to stretch the edges of innovation.

Norrøna Concept Store Boulder is our first store in North America. It’s located at the walkable Pearl Street Mall, and here you’ll find all the latest Norrøna collections.

Patrick G.
Manager
Patrick is proud to help introduce Norrona to the U.S. He loves to outfit fellow outdoor lovers into the best possible gear.
When he is not in the store you can find him paddleboarding with his dog, Marla Pooch, camping with wife, climbing and snowboarding.