Hidden Hype Boutique

Exclusive street wear from established clothing companies from New York, LA, SF, Japan and Honk Kong. We carry Graphic Tees, Fleece, Headwear, accessories, and cut and sew. We also have consignment shoes of your favorite limited Jordans, Nikes, and Nike SB. Our consignment percentage is 90/10.

Established in 2014.
Hidden Hype was founded in 2010 as an independent street wear clothing line that specialized in high quality, double entendre concept clothing. After 3 and a half years, Rami, the Founder opened Hidden Hype Boutique. His vision behind this boutique was to be able to provide his customer with the freshest, most exclusive street wear in the area. These clothes are clothes you can only find online, and not in your average mall. Not only carrying Hidden Hype, his brand, he wanted to also provide the customer with different brands that would add a complete vibe to this boutique. Providing the customer with over 15 brands to choose from, you won’t be disappointed when you come in Hidden Hype Boutique! Rami’s passion also is exclusive sneakers. At Hidden Hype boutique, you can also find the rarest Jordans and Nike’s. These shoes are consignment so feel free to bring in your unworn shoes for us to sell for you. Our consignment percentage is the best out there at 90/10.

Rami T.
Business Owner
Hidden Hype was founded by Rami Tannous in San Jose, California. Being in the retail fashion industry for over 9 years prior to launching, Rami had the opportunity to see many different trends, brands and styles come and go. Having the chance to see how companies build a strong foundation, grow and some even fall off helped; Taking the positives and being aware of the negatives. Shopping and fashion was something Rami always loved. Not just buying a t shirt but actually learning about the roots of the brand, learning about the designers and company history. The great vibes of street wear from different cities was something that inspired the creation of Hidden Hype.The passion and pride everyone takes in this industry has made Rami even more driven. Hidden Hype is a brand that puts quality and attention to detail first. Shop @ Hidden Hype and wear a brand that represents culture, fashion, quality, integrity and exclusivity.