Icing On The Ring

Virtual Appointments at Icing On The Ring – Want to know more about our products & services? Looking for your perfect gemstone? Get a closer look at the rings you love. Schedule your Virtual Appointment for all inquiries!

Established in 1969.
While our store was established in 1969, Icing On The Ring’s history began much earlier than that. The Rupchian family has been crafting exquisitely designed jewelry for four generations, perfecting techniques and harnessing new skills through each iteration. In 1969, Garo Rupchian founded European Jewelry with an emphasis on custom jewelry, friendly service, and competitive prices and quickly developed a loyal base of satisfied customers. Years later, with an expanded inventory to include bridal and anniversary jewelry, we refreshed our brand as Icing On The Ring. Today, we offer the largest selection of engagement rings in the L.A. Jewelry District. Icing On The Ring maintains an A+ rating with the Better Business Bureau and is a repeat winner of the Bridal Choice Awards, the Knot’s “Best of Weddings” and WeddingWire’s Couple’s Choice Awards. We are proud to be a part of such a great community and look forward to many years to come.

Garo, Raffi, Vic and Ani R.
Business Owner
When you visit our store, you are greeted with a refreshing environment: hassle-free, with courteous service, and a collection of wedding rings more exciting than the repetitive designs seen in other retail. A fourth generational jeweler, owner Vic and his family are committed to high quality jewels with outstanding customer service. Should you ever have any questions, either before or after your visit with us, please do not hesitate to reach out to us.