Collins Family Jewelers

As an independent jewelry store, we have much less over head, which allows us to price more competitively than most jewelers. After serving San Diegans for over 40 years, we will not be undersold. Whether you are shopping for a watch, custom piece or diamond engagement ring, we will match or beat any local verified price. Custom jewelry design is a specialty of ours. Our talented sales staff will guide you through the experience of designing your own piece of jewelry. The entire process is done in our store, from conception to creation. We use our own recycled metals and involve our customers throughout the whole process. With our state of the art equipment and experienced technicians on site, we are able to do all kinds of repairs on your jewelry. Bring in your jewelry for a free estimate on your repair costs. We buy gold! Sell us your old gold and silver jewelry – we’ll write you a check on the spot. Want an extra 20%? Earn more by applying your scrap value towards a new purchase! We work with all kind of watches, whether it is a simple battery change or a complete overhaul and service. Bring in your watch today for a free estimate! We do link adjustments, replace/repair watch bands, replace broken crystals, refurbish bands, and detailed cleanings.

We started out as a 400sq ft store in 1978, we were a stamps and coins dealer named “Collins Coins and Stamps”, then “Western Coin Inc”, and finally in the early 90’s we became “Collins Family Jewelers”. After working with our customers we decided that there was definitely a need to shift towards jewelry. We began by ordering in chains (keep in mind this was the *DISCO*era!) and settings for their coins and before we knew it, we were selling more jewelry than stamps and coins. We have been faithfully serving the people of San Diego and Mira Mesa for over 40 years. When you walk in our store we offer something truly unique…A family owned business that is ACTUALLY operated on a day to day basis by the family members. If you come to in to our store for a battery, cleaning or shopping, it is very likely that you will be helped by one of our 3 generations of family members.