Simply Fresh

Simply Fresh E2 is a multi-award winning organic and grocery store on Roman Road, Bethnal Green with deli, artisan bread, craft beers, gluten free foods and all other essentials. It’s your one-stop-shop that is firmly rooted in the local community and proud to be so. Our motto ‘Mem (our fearless leader) Says Fresh’ is because we bring you the freshest produce from New Spitalfields Market and the freshest trends in healthy eating.

Established in 2012.
The team behind Simply Fresh E2 were brought up and live locally in the East End. We’ve known many of our customers since we were teenagers helping at our Dad’s shop. When we opened Simply Fresh, the main thing we wanted to shine through was how important the local community is to us. We try to get involved in various ways from school fetes to charity causes. Many of the items we sell in store are sourced in the local community, for example our ‘Mem Says Fresh’ tote bags were designed by local illustrator Oli Frape and are screen printed by one of our customers Marteen. Even our website was designed by local marketing agency – Juniper Marketing and Communications. Don’t hesitate to get in touch if you know any local artisans or producers, we’ll always see if it’s something we can stock or be involved with. One of our newest local suppliers is My Italian Cook, whose almost ready meals fly off our shelves!

Mehmet G.
Business Owner
The team behind Simply Fresh E2 were brought up and live locally in the East End. We’ve known many of our customers since we were teenagers helping at our Dad’s shop. When we opened Simply Fresh, the main thing we wanted to shine through was how important the local community is to us.

We try to get involved in various ways from school fetes to charity causes. Many of the items we sell in store are sourced in the local community, for example our ‘Mem Says Fresh’ tote bags were designed by local illustrator Oli Frape and are screen printed by one of our customers Marteen. Even our website was designed by local marketing agency – Juniper Marketing and Communications.

Don’t hesitate to get in touch if you know any local artisans or producers, we’ll always see if it’s something we can stock or be involved with. One of our newest local suppliers is My Italian Cook, whose almost ready meals fly off our shelves!