Reis-Nichols Jewelers Indianapolis

Since 1919, Reis-Nichols is one of the nation’s most respected family-owned jewelers, offering the largest selection of diamonds, jewelry and watches in the Midwest. Reis-Nichols is proud to represent the world’s most prestigious watch and jewelry brands, including Rolex, Cartier, Patek Philippe, TAG Heuer, Breitling, David Yurman, Mikimoto, Marco Bicego, Roberto Coin and John Hardy… just to name a few. Reis-Nichols is also a manufacturer and designer of custom jewelry, complete with two national award-winning designers on staff. In its second generation, the company still lives by one simple mission: offer the very best value with extraordinary customer service.

Reis-Nichols has been family-owned and operated since 1919 and is still managed today by Indianapolis’ Nichols family. Reis-Nichols has come a long way since 1919 and its days as only a jewelry manufacturer. In 2017, Reis-Nichols’ Northside location underwent a remodel and is one of larger jewelry stores in the country at 13,000 square-feet, which includes the showroom and manufacturing space. Between the Keystone and Greenwood locations, the selection of fine jewelry is now one of the largest in the Midwest, with the most sought after designers and the most impressive selection of Swiss watches in the region.

William P. N.
Business Owner
William P. “B.J.” Nichols, Jr. was born and raised in Indianapolis, Indiana. He is a 1987 graduate of Indiana University’s School of Business. As the company’s President, Mr. Nichols provides the vision and leadership that drives the dynamics of his 100 year old family-owned business.