William Greene Fine Jewelry Design

Bridal jewelry, fashion jewelry, custom design, and repair. Located in Scotts Valley, Ca – Santa Cruz County At William Clayton Greene Fine Jewelry Design, we believe that our customers deserve quality jewelry and an honest buying experience. That’s why we’re dedicated to providing you with everything you need to find your perfect piece. As second-generation owners, we pride ourselves on our family values and strive to be honest and welcoming. We have everything from wedding rings to custom jewelry, and we even do repairs, so you can always be sure your investment here is worthwhile.

Established in 1985.
William Clayton and Gena Greene opened over 30 years ago. William Clayton Greene was a self taught jeweler out of New Mexico where he first started created sterling silver jewelry. Naturally he progressed in setting stones and working with gold and platinum. After moving to California he was accepted into the Society of Santo Eligo, proving to be a fine jeweler with the highest standards of ethics, honesty, and integrity. He created award wining jewelry and was a skilled jewelry repairman. Today, the store is still located in the very same location at the Scotts Village Shopping Center in Scotts Valley, Ca. It is now owned by his son, William Clayton Greene III, who’s wish is to live up to his father’s reputation and continue creating and repairing jewelry for his customers.

William G.
Business Owner
William “Willy” Greene III is the second generation owner of his family’s jewelry business. He apprenticed under his father for over ten years leaning to design, create, and repair jewelry. He is extremely enthusiastic to be in the jewelry industry and will continue to build and expand his family’s business.