The Niche

Text « NICHE » to 77948 for exclusive offers! The Niche offers many affordable gifts, exclusive women’s apparel, and unique home accessories, all within any budget. We are your one stop shop for high quality, durable goods at a fraction of typical retailer costs. Our fashion savvy buyers have done most of the shopping for you. They’ve gathered a collection of unique, hard to find clothing by seeking out fashion designers fresh off the runway from Los Angeles California, New York, and all around the world. We hand pick each piece analyzing the quality of fabrics, wearability, fit, and design, while ensuring low prices and value. Our denim line is composed of Rock Revival, Miss Me, Big Star, and L.A. idol. Our clothing and accessories range from trendy and contemporary to racy and bold. We stock a variety of jewelry, hats and handbags. We sell an extensive collection of home goods including wall art, beautiful canvases, jars, vases, wrought iron decor, mirrors, and clocks.

The Niche Boutique was founded in 2004 by Jamie K. The Niche Boutique has locations @ Legends in Sparks and Truckee, CA. The Niche was voted « Best Independent Home Furnishings Store », « Best Women’s Clothing Boutique », and « Best Boutique Clothing Store », by the Reno News and Review Readers Poll, and Best of Reno – Top 101, by Reno Magazine.

Jamie K.
Business Owner
Niche Founder Jamie K. wanted to create a shopping experience that was both interesting and fun enough to get ladies talking, and it worked.