Serendipity Emporium

Serendipity boutique has a large variety of goods, which makes it a highly enjoyable shopping experience. We are a mom and pop shop with warm customer service. We have something for everyone! Serendipity means to make fortunate discoveries by accident. Come discover what our shop has to offer!

Established in 2000.
Julie saw the potential in 12 South and in November of 2000 decided to pioneer the district and open shop at 2301 12th Avenue South, where it resides to this day. Serendipity features one-of-a-kind artisan designs with a breezy aesthetic that keeps up with the ever changing and unique styles of Nashville.

Julie L.
Business Owner
« Serendipity » has always been a part of Julie’s life – from a young age she was drawn to entrepreneurship. At seven years old, she sold handmade driftwood decor and woven pot holders on the steps of the State House in Augusta, Maine. At age 16, she opened her first brick-and-mortar retail store inside her mother’s cosmetics shop. After meeting Ken, her husband of 35 years, and starting a family, Julie decided to bring business under her own roof. She applied for and received a $2,500 small business loan for women and used it to open an antique store inside her Victorian home in Maine, which she successfully ran with Ken for twelve years.

When their oldest son moved to Nashville to attend Belmont University, Ken and Julie visited and fell in love with Music City. They decided to close their shop in Maine, sell their home, and moved to Nashville to start a boutique. Serendipity offers an eclectic selection of clothing, jewelry, shoes, gifts, books, accessories, and local products.