Proper & Prim Minneapolis

On-trend, youthful pieces to mix-and-match, allowing you to curate your style and wardrobe. An edited variety and limited quantities ensure you will find something truly unique each time you shop.

Established in 2010.
Sisters, Teresa and Ashlie O’Day, who have a love for fashion and hold the belief that beautiful clothes should be accessible. Proper & Prim opened in Fargo in 2010, followed by the Minneapolis location in 2014.