Pacific Wave

Pacific Wave Surf Shop is located in downtown Santa Cruz. We are a family owned business that is packed with the latest clothing styles in Surf, Skate, and Snow. We have a huge selection of Santa Cruz, NorCal, Volcom, RVCA, Independent, Vans, Electric, Roxy, Hurley, Reef, and more.

We are a family owned business that has been open since 1993. Our surf shop is in the original county bank building in downtown Santa Cruz, and is packed wall to wall with surf and skate products.