Heratij

Our shop is where comfort meets versatility and practicality joins innovation. Alex and Chris came together to create a lifestyle brand that serves their community with what it was lacking — fashionable yet functional clothing. With exclusive, high-quality products that are ethically sourced and sustainably made, we’re proud to offer our community durable yet forward-thinking apparel. Weekend warriors and outdoor enthusiasts alike can always rely on our products to stand the test of time while enduring any journey they take on.

Established in 2012.
With 15 plus combined years of retail experience and a devout love for winter sports co-founders Chris Francois and Alex Aronoff strive to bridge the gap between a ski/snowboard shop and a men’s fashion boutique. Heratij understands the need for a warm environment in which young adults and men can shop freely to find high quality men’s apparel, niche products, and action sports accessories. The two sought to use their backgrounds in retail, graphic/web design, and design to build a brand from the ground up, starting with a retail store. A rustic and modern in designed Heratij retail store was born. At Heratij we believe in both honest and excellent customer service as well as hand picked quality products. Heratij hopes to serve as a platform for snow sports and men’s fashion boutiques while maintaing a strong presence in the local community.