Vivid Diamonds & Jewelry

We are buyers and sellers of fine jewelry, specializing in fine diamonds, gemstones and estate/antique jewelry. We are known for treating clients with honesty and respect and always conduct ourselves with integrity and in an ethical manner. Vivid Diamonds & Jewelry provides our clients with full confidentiality. Our GIA Graduate Gemologists are the best in the business as they have over 40 years of experience and are constantly engaged in continuing education. Vivid Diamonds & Jewelry are long term members of the Jewelers Board of Trade, World Federation of Diamond Bourses, Jewelers Vigilance Committee, Better Business Bureau, National Association of Jewelry Appraisers, Accredited Gemologists Association, and the Gemological Institute of America.

Established in 2010.
Vivid Diamonds & Jewelry was formed by Arthur Samuels and Alon Ruschin, two diamond and jewelry wholesalers with very diverse backgrounds. Art a top Gemologist and Estate Buyer and Alon a South African Diamond Wholesaler with experience turning rough diamonds into polished gems, merged their strengths and experience to form one of the most dynamic companies in the industry. Their combined knowledge of every facet of this diverse industry enables Vivid Diamonds & Jewelry to offer some of the most unique gems and jewelry; one of a kind pieces, a spectacular array of white and natural fancy color diamonds, and a mélange of rare and exciting rubies, sapphires and emeralds. With sources for Rough diamonds in Southern Africa, jewelry manufacturing operations in the USA and abroad, and an arm that specializes in purchasing large estates, Vivid Diamonds & Jewelry brings you Unprecedented Quality at True Wholesale Prices.

Alon R.
Business Owner
Alon was born and raised in South Africa and in 1996 he began his career in the diamond industry. After only three and a half years of hard work at Magnum Diamond Cutting Works and learning every aspect of this premier company, Alon became a junior fiscal partner. Six months later he was recruited by Geffen Diamond Cutting Works in Johannesburg, one of the oldest and largest diamond cutting factories in Southern Africa, with direct connections to DeBeers.
Alon left South Africa in 2000 and moved to Miami to expand into US markets. He spent the next five years supplying diamond dealers and jewelry stores throughout world. He quickly established a reputation nationally and internationally for honesty, integrity and hard work. Five years later, Alon formed his own manufacturing and wholesale company with offices in Johannesburg, South Africa and Miami. Today he continues to supply some of the world most established diamond dealers and jewelry stores.