Because of our Broad-Based product line, ABRA’s customers range from the hobbyist to the purchasing department of a large company. We service the small or large OEM that requires components for production, the manufacturer that needs hard-to-find ICs, the repair shop that needs a few replacement parts, the re-seller that needs to purchase small quantities of components at bulk volume prices, the hobbyist who needs a multimeter, the student who needs electronic project kits, the teacher who needs electronic components or science equipment and advice for his course, the international customer who needs a trustworthy source, or the Fortune 500 company that needs computer accessories. Teachers are especially attracted to ABRA because of our easy-to-use one-stop shop catalog, a user-friendly website, and a knowledgeable and easily accessible staff. ABRA has an educational department which understands the unique requirements of high schools, home schools, vocational schools, colleges and universities. When you call our educational representatives with a list of requirements, we will offer you top quality standard components widely used by schools. Our friendly staff alway offers advice on the products and manufacturers most appropriate for your classroom.
ABRA was founded in 1990 as a Broad-Line distributor of electronic components and accessories with the goal of providing personalized service to OEMs, repair shops, government organizations and educational institutions. ABRA was a direct marketing pioneer with its first one hundred page catalog containing the most frequently requested product lines and toll free numbers with the most knowledgeable and friendliest employees in the industry.
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