Swirl

We are the only cupcake shop offering custom cupcakes. You drop-in, select a cake, a frosting, and toppings. Three simple steps with many possibilities 🙂

Established in 2019.
We launched Ella’s Celestial Cakes from our 75sqft home kitchen and fast forward a few years… we’re now known in the wedding world as the Celestial Cakery. We’ve been featured in local, national, and international magazines, won multiple annual awards from The Knot and WeddingWire, and were famous for a week when our Game of Thrones wedding cake was featured on Buzzfeed, Martha Stewart Weddings, Refinery 29, Elite Daily, etc… We had established ourselves in the world of wedding cakes, but as a home-based bakery, we started finding ourselves wanting to do more than our limited space allowed. We started exploring the option of opening a storefront and that’s when we found it… the perfect space… within our own neighborhood… within walking distance from our house. Within a year and we had worked with brokers, attorneys, architects, contractors, sub-contractors, financial planners, artist, videographers, suppliers, industry peers, family, and friends to bring SWIRL to life.

Ella S.
Business Owner
I was born in Chesterfield, VA then moved to Charlotte, NC in 2006. My culinary education and career started in high school at the Chesterfield Technical Center where I studied for two years and spent my weekends working at a local bakery. Once I graduated High School I enrolled at Johnson & Wales University and for the next five years, I studied hard to perfect my skills. After graduating Magna Cum Laude with degrees in Baking / Pastry, Culinary Arts, and Food Service Management, I decided it was time to put my skills to work so I launched Ella’s Celestial Cakes from my 75sqft home kitchen. Now fast forward a few years… I’m a mom of two boys, a wife, a cake artist, and my small home kitchen has expanded into both the Celestial Cakery and SWIRL.