Shoppers Corner

Since 1938, Shopper’s Corner has been a Santa Cruz landmark known for the very best in service, meat, wine, cheese, bread and produce. Best Grocery Store in Santa Cruz Best Butcher in Santa Cruz Best Wine Selection in Santa Cruz Best Cheese Selection in Santa Cruz Best Mural/Public Art in Santa Cruz Thank you for voting for us in Goodtimes Magazine’s annual “Best of Santa Cruz” and the Santa Cruz Sentinels Readers Choice Awards! It means a lot to us!

Welcome to Shopper’s Corner, Santa Cruz’s oldest and friendliest family-run market. Since 1938, Shopper’s Corner has been a Santa Cruz landmark known for the very best in service, meat, wine, cheese, bread and produce. A trip to Shopper’s Corner is a trip back in time… to a small-town grocery store on your neighborhood’s busiest corner… As the story goes, Emmett “Bud” Beauregard and Vincent Williams bought the market for a dollar – 50 cents apiece, and about a $6,000 debt. They borrowed a dollar, signed their contract on butcher paper and shook hands over a pickle barrel. From there they went on to build a competitive one-store grocery empire.

Jim and Andre B.
Business Owner
Shoppers Corner is a family business. Owner Jim Beauregard worked in the store since he was a little boy, he became owner after his father, “Bud” retired and passed the business along to him. Jim’s Son Andre has worked at shoppers since his youth and is now a partner with his dad. The business stays in the family and has been passed down from father to son, from father to son. Their family has a long rich history in Santa Cruz going back 5 generations. Jim and his son are passionate about carrying on the family tradition and providing top quality products along with top notch customer service.