Shane Co. Cupertino

We’ve moved! We are open and excited to welcome you back into our store with a new shopping experience. Due to the county mandate, masks are currently required for everyone no matter if they are or aren’t vaccinated. Additionally, we have implemented extra cleaning and sanitizing protocols, in addition to those set by local governments, to ensure our employees and customers have a safe shopping experience. We’re open Monday through Friday from 10am to 8pm, Saturday from 10am to 5pm, and Sunday from noon to 5pm. In addition to visiting us, you can also schedule an in-store appointment with one of our jewelry consultants, text with us by sending “friend” to (408) 533-1499 or use our No-Contact Curbside Service for jewelry repairs, clean & checks, making payments, and picking up orders. Shane Co. is proud to be the Bay Area’s top family-owned jewelry store with the largest selection of exclusively designed engagement rings, wedding bands, and fashion jewelry. With four generations years as your friend in the jewelry business, we hand-pick the best ethically sourced diamonds, rubies, sapphires, gemstones, and pearls, giving you the best value and prettiest stones for your budget.

Established in 1929.
The Shane family tradition of excelling in the diamond and jewelry industry began when Tom Shane’s grandfather purchased his first jewelry store in Cleveland, Ohio in 1929, just before the start of the Great Depression. As difficult as the times were, his persistence and commitment to quality, value and customer service persevered. Tom’s dad joined the family enterprise after World War II. Over the years, he piloted a single store into one of the largest jewelry chains in the Midwest. In 1971, Tom started his own jewelry business, incorporating his father’s and grandfather’s commitment to quality, value and customer service. Today, Shane Co. has 20 locations across the country and is the largest family-owned retail jeweler in the nation. Tom’s son, Rordan, works alongside him as the president of Shane Co. and has become instrumental in growing the company while maintaining our high standards of customer service and providing a one-of-a-kind educational experience.

Tom S.
Business Owner
Tom Shane is the third of four generations of the Shane family in the diamond and jewelry business. Since the company’s founding, Tom’s voice has been synonymous with the Shane Co. brand and is instantly recognized on the radio by generations of listeners.

Knowing that eliminating middlemen is the only way to guarantee customers the best value for their money, Tom ensures that every Shane Co. diamond is purchased directly from the diamond cutters. In 2006, Tom opened a facility in Bangkok, where he now spends about half of his time buying rubies and sapphires and running a jewelry manufacturer that produces the many exclusive styles available at Shane Co.