Novella Royale

Novella Royale’s roots are firmly planted in the lifestyle, music, fashion and rebellions of the 60’s and 70’s. “We push our girl to evolve into a new bohemian. Steering clear of what our culture has dubbed “boho” and getting back to the real meaning of being such…practicing individuality through lifestyle, fashion, music, art, and literature. when everyone goes right our girl goes left…”

NR was started in Mary’s garage in 2009. A labor of love to make something different, something special. 10 Years later we are celebrating where we have been, where we are now, and where we are headed. Always made in Southern California, with love.

Mary M.
Business Owner
Novella Royale is the culmination of two things; a considerate design ideology and the raw vision of it’s founder/designer, Mary Myers.

Mary is a salt of the earth, third generation seamstress who cut her teeth designing accessories for larger fashion manufacturers. While grateful for the opportunities presented to her, she could not ignore the nagging desire to take charge of her own destiny. She decided to couple her “reduce, re-use, recycle” design philosophy with her fate and took the plunge, jumping headlong into the creation of her own brand which she named after her young daughter, Novella Royale.

The daily trials and tribulations of running her own business are shared with the absolute exhilaration of it, knowing that life is more about the journey than the destination.