Noriega Produce

Gus’s Market is for locals. We’re your neighborhood staple. After serving the San Francisco community for over 30 years, we know what folks like, and it’s pretty simple – fresh groceries, great selection, and neighborly service.

Established in 1985.
We’ve come a long way since the Vardakastanis first immigrated here in 1974. We started like anybody else – working in a few of San Francisco’s produce and grocery stores, learning what folks liked in their neighborhood. Haight-Ashbury Produce opened in 1981 and immediately became a neighborhood staple. Four years later, in 1985, our family opened our second store, this time in the Outer Sunset. Appropriately named Noriega Produce, it became another area institution. We’ve always thought of ourselves as more than just where you grab your eggs – we’re an extension of your kitchen, your pantry, your home. More than a few folks have met their future spouses in our aisles. Times may change, but our markets remain consistent and stable, a place where the community comes to mingle, as well as find the best groceries. We never tire of trying to be better. We strive daily to be the most friendly, consistent, well-priced neighborhood grocery stores in San Francisco.

Dimitri V.
Business Owner
I started working here when I was a little kid. Me and my brother Bobby have always loved coming to work with our dad and grandfather early in the morning. We learned every aspect of the business. We loved it so much that we decided to do it full time when we got old enough. We are always looking at ways to grow the business and make sure we have the products that the customers want. My favorite part of the business is talking to the customers and getting feed back from them. It helps us grow with the community and also builds trust between us and the customer. Come on by and meet the family.