Food 4 Less Medford

Established in 1967.

The company became a “chain” when the Olsruds expanded into Klamath Falls, Oregon, by purchasing the Mayfair Market in the Shasta Shopping Center in January 1974. In 2006 they built a brand-new store across the parking lot after the original building started feeling a little cramped. In November 1977, Sherm and Wanda acquired the old Bazaar department store on Biddle Road in Medford, Oregon. They renamed it Sherm’s Thunderbird and operated it as a one-stop shopping center until 1985. When the Olsruds obtained a Food 4 Less franchise, they converted it into a 24-hour warehouse grocery store in July 1985. Their fourth location was added in April 2000 when the company purchased the struggling Food World in Roseburg, Oregon. Keeping much of the original staff and converting it to a 24-hour warehouse style operation enabled them to quickly turn the store around. “The customer is still the boss,” says Sherm, “always has been and always will be because the customer has a lot of options.”