At Chico Furniture Direct, we wake up every day figuring out how to provide you a fun/quick/easy experience buying new home furnishings. We clear out Brand Name overstock Furniture & Mattresses from Nationally known manufacturers like Sealy®, Simmons®, Royal Heritage®, and Leggett & Platt® at discounts of 30-50% off what the big stores typically will be asking. That’s what we call “Value You Can Afford”.
Established in 2008.
We believe there are no coincidences in life, everything happens for a reason. After trying our best to make a simple mattress purchase in Chico, CA in February 2008, we thought there had to be a better solution than what was then being offered. At the same time we were traveling 50 weeks a year and getting tired of not waking up in our own bed. Shortly after the horrible experience with every furniture and mattress store in Chico, I was approached by a fellow who was a big distributor for National Brand Name Mattresses & Furniture. I shared my tale of woe with him. He suggested I open a Distribution Center of my own in Chico. That would solve my personal travel issue AND provide the folks of Northern, CA an alternative to the current mattress & furniture offerings available. So ………….in August of 2008, we opened Chico Furniture Direct, just in time for the Great Recession. Despite the economic meltdown, the business flourished.Cathy and Bob W.
Business Owner
Born and raised & educated in Central PA, we married in 1972, had 3 children and moved all over the United States (PA/MD/VA/NE/TX/CA/OH).Along the way we met and made friends with amazing people scattered all over the country. Of all the places we lived, we felt that Chico was most like the place we wanted to be.
We have owned various businesses since 1983 & opened our first business in Chico in 2003.
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629 Entler Ave
Durham
California
95928
United States
Durham
California
95928
United States
: 10:00 am - 6:00 pm
Mon
10:00 am - 6:00 pm
Tue
10:00 am - 6:00 pm
Wed
10:00 am - 6:00 pm
Thu
10:00 am - 6:00 pm
Fri
10:00 am - 6:00 pm
Sat
10:00 am - 6:00 pm
Sun
10:00 am - 6:00 pm