Tuft & Needle

A new school approach to old school brick & mortar. Changing mattress shopping forever, guaranteed. Come visit us and try the new way to buy a mattress!

There’s something kind of funny about the way most people think. Like the idea that the more something costs, the better it must be. For us, that started changing in 2012. JT had just gotten married and he and his wife set out to buy their first piece of furniture together-a new mattress. The search began at local mattress showrooms; vast fields of mattresses neatly laid out under the buzz of fluorescent lights. Pushy salesmen pushed them to buy a fully loaded, feature-rich memory foam mattress. For $3,300 it should have been the pinnacle of comfort, but it wasn’t. To make matters worse, the return policy rendered it impossible to return. It was like car shopping. Actually it was worse than car shopping. At work the next day, he shared his story with Daehee. The two friends from college had been working together at a company in Palo Alto, and unsurprisingly had similar experiences. There was work to be done.