LaRog Brothers Jewelers

Jewelry is in my genes. As one of the owners of LaRog Brothers, I’m proud to be the fourth generation in this family-owned jewelry business. I literally grew up at our family’s jewelry store on 82nd and Foster in Portland, learning the business from Dad. In time, I went from sweeping the sidewalk and cleaning the glass showcases to traveling to diamond cutting centers around the world. Today, being in the stores is still about the most fun I can imagine. You’ll find me at a LaRog store every day, because I love what I do. For me, it’s not just about making customers. It’s about making friends and making people happy.

The LaRog story began in 1896 with our great-grandfather Samuel Mazurosky, a hardworking Russian immigrant. That was the year he opened a small jewelry store in Northwest Portland. Little did he know the family business would still be going strong more than a century later As Samuel’s reputation for honesty and excellent customer service grew, so did his business. In 1910, he moved his jewelry store to a larger location at Third and Alder in downtown Portland, where it thrived for more than three decades. Then in 1946, our uncle Sam Rogoway relocated the family business to 82nd and Foster in Southeast Portland, renaming the store LaRog Jewelers (a clever combination of our aunt’s first name and his last name). When Sam passed away in 1960, our father Stan Rogoway took over the helm of the family jewelry store. He built up the business, adding the iconic LaRog sign with its larger-than-life rotating diamond in 1967. Dad was an active part of LaRog jewelers well into his seventies. Now

Dave R.
Business Owner
Jewelry is in my genes. As one of the owners of LaRog Brothers, I’m proud to be the fourth generation in this family-owned jewelry business. I literally grew up at our family’s jewelry store on 82nd and Foster in Portland, learning the business from Dad. In time, I went from sweeping the sidewalk and cleaning the glass showcases to traveling to diamond cutting centers around the world. Today, being in the stores is still about the most fun I can imagine. You’ll find me at a LaRog store every day, because I love what I do. For me, it’s not just about making customers. It’s about making friends and making people happy.