Diamonds Direct - Charlotte

Our selection of mounted and loose diamonds ranges in carat weight, diamond shape, diamond quality, and certification. This coupled with over 5,000 engagement ring mountings and wedding bands to compliment the stone of your choice. Diamonds Direct South Park confidently backs each of our products with unmatched guarantees and warranties- including a money back guarantee, lifetime upgrade, price protection, complimentary jewelry maintenance, complementary appraisals, and so much more. How are we able to make these promises to you? Diamonds Direct has a rich history in the diamond industry with over 50 years’ experience in all aspects of the industry. Today, Diamonds Direct proudly mines and cuts all of our own diamonds. This process allows us to control the quality of the product presented to you and helps us save you money by cutting out a long list of middlemen in the process.

Established in 1995.
The Diamonds Direct concept originated in Charlotte, North Carolina when our owners decided to open their company’s doors to the public after selling exclusively wholesale to jewelry stores for more than a decade. After experiencing how diamonds were being sold to the public in the Southeast, they decided to focus their efforts here to begin establishing the concept of having several locations that would offer the highest standard of quality, excellence, value, selection and education in the jewelry industry. Diamonds Direct now has five locations that are located in Charlotte, Birmingham, Raleigh, Austin and Richmond.