Broad Street Bakery & Cafe

In 1998, chef Dan Blumenthal, along with partner, Jeff Good, opened Broad Street Baking Company and Cafe as a tribute to Dan’s baker grandfather Sol Blumenthal and the legacy he left behind. Everything you see in our cases — every pastry, every loaf of bread, every dessert, every cookie — was made by hand, by our staff, right here at our bakery in Jackson, Mississippi. We hope to take you back to a time and place where generation after generation of artisan bakers created breads from scratch, following old-world recipes, with their own two hands.

Established in 1998.
We get asked the question a dozen times a day; ‘Who is the guy holding the Challah Bread in all these pictures?” It’s Sol Blumenthal, grandfather of Broad Street founder and executive chef, Dan Blumenthal. Sol was born in Trenton, New Jersey in 1903. His parents, Barney and Hannah, came to the United States in the 1880’s from Eastern Europe via Ellis Island like many millions of Eastern European immigrants with dreams of a better life. The Blumenthals settled in Trenton and Barney, a baker, immediately began practicing his trade. As soon as Sol and his older brother, Frank, could see above a bread bench, their father began teaching them everything he knew about his art. Through both World Wars, Sol and his brother continued to perfect their techniques. In 1946, shortly after the end of World War II, Sol purchased a small storefront on Broad Street in Trenton. That same year, BLUMENTHAL’S BAKERY opened. Sol and wife Deborah ran that bakery and two others in Trenton for twenty years.

Jeff G.
Business Owner
Jeff Good moved to Jackson from Salt Lake City, Utah in 1980, when his father became the Dean of Students at Millsaps College. Jeff completed his senior year of high school at Murrah High School. He attended Millsaps College and graduated with a degree in Business Administration. After 7 years working as a computer salesman for a Fortune 100 technology company, Jeff opened BRAVO! with his partner Dan Blumenthal in the spring of 1994. Since BRAVO!, they have opened both Broad Street Baking Company in 1998 and Cafe AND Sal & Mookie’s New York Pizza and Ice Cream Joint in 2007.

Jeff was named the 1998 Restaurateur of the Year for the state of Mississippi. was honored as one of Mississippi’s “Top Forty Businesspeople under Forty” by the Mississippi Business Journal, and as a vocal advocate of marketing Jackson as a tourist spot, Jeff has been awarded the “Friend of Tourism” award three times by the Jackson Convention and Visitor’s Bureau.