Underwood Jewelers San Marco

At Underwood’s we are devoted to being the best Jeweler in the South. We accomplish this through our long-term philosophy that quality in merchandise, presentation, personal service, and our integrity will bring the customer back to shop with us. This same “Underwood Experience” will create new customers through the endorsements from our satisfied customers. It is up to each of us to take care of our customer because if we don’t someone else will, and the returning customer sets our future.

Underwood Jewelers was founded in 1928, by industry legend Herbert F. Underwood. Underwood’s started as a diamond and watch store in Palatka, Florida, just prior to The Great Depression. However, because of great skills in buying and selling diamonds and a lot of hard work Underwood expanded to Jacksonville, Florida, in 1940; even though the Depression was still going on. At the start of World War II, Mr. Underwood sold the Palatka store and consolidated in Jacksonville. In 1974, Mr. Underwood decided to sell his business to one of the oldest and most respected family jewelry businesses in the country: Bromberg and Company. The Bromberg family jewelry business was founded in Alabama in 1836, and is the oldest business in that State. Herb Underwood worked with Clayton Bromberg in a training and supervisory role until the younger Bromberg was made the President of the firm in 1988.

Michael R.
Manager
Michael is the Vice-President of Underwood Jewelers and has been with the company since 1990. He is a Certified Gemologist and serves on the Board of the American Gem Society. He is devoted to serving Underwood’s in continuing the excellence that over 80 years of customers have received.