Cured

Cured is a small shop focused on preserving a personal connection to food. We offer a hand-picked selection of cheeses, charcuterie, wines, Colorado beers and spirits, and unique grocery items, all carefully chosen to help enliven an everyday meal. We also specialize in European-style sandwiches, fresh salads, house-made pastas and pates, all crafted to be enjoyed for lunch, dinner, or an afternoon snack. Additionally, Cured is home to a full-service catering operation, able to satisfy any event, from a two person picnic, to a hundred person wedding. All of that is to say, we love helping people enjoy good food, wherever it may be! Cured’s concept harks back to the days of the mom and pop shop, owned and operated by a husband and wife, in this case, Will and Coral Frischkorn. Will and Coral have meticulously filled each and every shelf with products they love, produced by like-minded people that they are excited to champion. The consistently rotating and constantly refined selection at Cured is the result of ‘grueling’ hours spent eating, drinking and tasting, finding the very best of the best, the products that truly make people say “WOW”. Come in, say HI and explore the things that get us excited about food!

Established in 2011.
Owners Will and Coral Frischkorn followed their mutual passion for food and wine into opening Cured mid-2011. Earlier careers in professional cycling and graphic design respectively laid the foundation for Cured, since allowing Will and Coral to share with Boulder their favorite products from close to home, and around the world, with the community they call home.

Will F.
Business Owner
Will, a former Tour de France cyclist, opened Cured with his wife Coral in the summer of 2011 on a quest for diving deeper into their mutual love of food, wine, and the inevitable community that they help build. Cured holds a collection of food, wine, and more that Will and Coral love to share with friends, family, and the city of Boulder that they are lucky enough to call home.